政府新闻
美国企业对中国市场信心日益增强，为市场带来更多确定性 2025-08-07
The US-China Business Council (USCBC) published its Member Survey 2025 in mid-July, which covers the feelings and attitudes of some of the largest and most iconic American brands, professional services firms, and small- and medium-sized enterprises (SMEs). After China’s economic data for the first half of 2025 were published, US companies appeared to be more optimistic about China’s economy, with China’s macroeconomy ranking 5th in the top 10 challenges listed by US companies, down from the second place in 2024.This change shows the positive effects of China’s policies and proves the resilience of the economy even more. Meanwhile, tariffs jumped from eighth to second. The fluctuation of the US’ reciprocal tariffs and other tariffs really dampened market expectation and to some extent put US companies in a very disadvantageous position in demand response and cost control.
For companies, it’s critical to find a profitable way of doing business. In 2024, 82 percent of US companies reported profits of their business in China. For companies that want to have a sustainable development, the more they can earn, the better they can prepare for expansion, marketing or R&D. China has a super large market. Chinese consumers have the consumption habit of purchasing new and better products and services. US companies can show their best and innovative products and services on platforms like the China International Import Expo (CIIE) to attract a large number of consumers here. In 2024, almost 60 percent (297) of multinational companies out of the Fortune Global 500 set up exhibition booths at the CIIE. And among them, 186 companies have consistently attended all seven editions of the CIIE. Profitability is one of the most important factors to consider when making business decisions.
As China is trying to boost the development of the domestic market, this attracts foreign companies, including those from the US. Consumption, new infrastructure, and new technology, all of which have a huge market in China. That is the reason over 80 percent of the USCBC survey respondents cited for their investments in China – to serve the Chinese market.
As the second largest consumption market in the world, China is providing investors with so many advantages. Nearly all the respondents agree that they cannot remain competitive globally without operating in China. China’s market creates so many opportunities for investors to have a more resilient supply chain, more competitive costs and diversified markets. They can find partners easily in China with high-quality and on-time delivery. And they can address any emerging challenges easily, given the large number of available partners in China. For the demand side, markets are so diverse in different provinces and regions in China, which make it possible for companies to find their targeted market no matter how specific or professional it may be. Given the huge population base, even a smaller niche market may still generate substantial profits.
Meanwhile, unchanged from 2024, US firms ranked US-China relations as the top challenge. Business decisions should be made based on market factors, instead of politics, and the government’s role should be protecting the fairness and stability of the market. As the two largest economies in the world, relations between China and the US have a significant impact on companies. Any changes in the bilateral relationship could trigger chain reactions, harming businesses. As the rapid rise of artificial intelligence, geopolitical tensions, skyrocketing debts and other issues pose serious challenges for many businesses, it is imperative for China and the US to cooperate with each other because no single country can address these challenges alone.
Companies, especially multinational ones, can play an important role in bridging the gaps between the governments. Recently, a delegation of the Board of Directors of the USCBC visited China. They stated that the US-China relationship is the most important bilateral relationship in the world today, and the visionary and positive interactions between the two heads of state have provided guidance and impetus for the development of bilateral relations.
The delegation noted that US businesses will continue to expand their operations in China, explore the Chinese market, boost cooperation in trade, investment, scientific and technological innovation, green development, medical and health care, and other fields, participate in China's high-quality development process, and promote further connectivity between China and the rest of the world. The USCBC is willing to actively leverage its influence to expand bilateral economic and trade cooperation, enhance people-to-people exchanges, increase mutual understanding, and promote the development of US-China relations toward a more robust, balanced and mutually beneficial direction, the delegation said.
China always believes that cooperation between China and the US is win-win in nature. We are always ready to discuss ways to create more room for cooperation and welcome suggestions from the market.
The author Zhou Mi, is a senior research fellow at the Chinese Academy of International Trade and Economic Cooperation. opinion@globaltimes.com.cn
Source: Global Times
