A competition to bring old brands up to date has revived some once popular names from the past. Time-honored brands are widely regarded as an indication of high quality. But tastes have changed over the years, and some brands have lost their sparkle. Statistics show that about 60 to 70 percent of China’s 1,128 old brands have stagnated. Downtown Huangpu District is home to 96 time-honored brands, more than half of the city’s total. So, the district has launched a competition for local brands to seek new designs, modern services and advanced technologies from young talent.