政府新闻
2026上海时装周将于10月9日拉开帷幕 2025-09-23
The SS 2026 Shanghai Fashion Week is set to kick off on Oct 9.
Shanghai Fashion Week Spring/Summer 2026 is set to kick off on Oct 9, with its main venue, Xintiandi, showcasing over 4,000 new apparel and accessory designs from both domestic and international brands.
Independent designer labels will take center stage with milestone celebrations: 8ON8 will unveil its collection to mark the brand's 8th anniversary, while XUZHI will stage a grand show for its 10th anniversary. Along the Suzhou Creek, SHUSHU/TONG, also celebrating its 10th year, will conclude its show with LABELHOOD. Meanwhile, Le Fame will host a 10th-anniversary show and a thematic exhibition along the Bund.
The SS 2026 Shanghai Fashion Week is set to kick off on Oct 9.
Prominent national brands like HLA and Mark Fairwhale will present their latest collections, while brands such as HEMU, TUYUE, SUNCUN and AWAYLEE will explore diverse expressions of Oriental aesthetics. Additionally, jnby by JNBY will open the KIDSWEAR children's fashion segment with a spectacular show.
A highlight cultural event, the Shanghai special edition of the exhibition "A MAGAZINE CURATED BY", co-hosted by LABELHOOD, will feature original works by renowned international designers and exclusive pieces by Chinese designers. An opening party and thematic forums will facilitate exchanges between international and local design communities.
The SS 2026 Shanghai Fashion Week is set to kick off on Oct 9.
"Since our first appearance at Rockbund in 2016, we have gone through 20 show seasons and supported nearly 400 brands, serving as the venue for many designers' first-ever fashion shows. From the very beginning, LABELHOOD has shouldered the mission of nurturing new talents for Shanghai Fashion Week," said Liu Xinxia, co-founder of LABELHOOD. "We've fostered a generation of Chinese designers ready to step onto a bigger stage."
Internationally, adidas will host its "POWER OF THREE" series at Shanghai Old City Hall, celebrating the 20th anniversary of the adidas Shanghai Creative Center. The event will feature musicians, dancers, artists and supermodels, embodying the journey from sports fields to catwalks and streets. Fast-fashion company H&M will continue its designer collaboration collection with Season II, launching a new collection during fashion week.
Furthermore, Shanghai Fashion Week will demonstrate the innovative integration of fashion with technology, environmental protection, art and culture. Master Kong will make its cross-sector debut by joining hands with designer brand RICO LEE. The two parties will innovatively use tea residue and recycled plastic bottles to produce eco-friendly fabrics, showcasing the national brand's commitment to sustainable fashion.
The Oriental·Neo Chinese Style Show & Exhibition will be held at the Shanghai History Museum, showcasing the harmony between Oriental aesthetics and modern life.
Complementing the fashion week, this season's MODE Shanghai Apparel and Accessories Show will also open on Oct 9 at United Centre. The exhibition will cover over 17,000 square meters, featuring nearly 250 brands from 30 countries, with overseas brands making up more than half.
Source: China Daily
